Blog

.ART news, artist stories, exhibitions and practical guides.

Exhibitions & events

Seven Pavilions in Minor Keys: A Field Guide to the Venice Biennale 2026

On 9 May the 61st Venice Biennale opens with a phrase its late curator Koyo Kouoh left behind: In Minor Keys. We’ve picked seven pavilions that take her instruction to the letter — four first-time presentations, a stateless pavilion shaped by language, a Bulgarian fictional research lab, and a Finnish composition for wind. Pack good shoes.The 61st Venice Biennale opens on 9 May with a phrase its late curator left behind. “The minor keys refuse orchestral bombast and goose-step military marches,”

Guides

Comprehensive Guide to Domain Names and Brand Identity

Your domain name is more than a URL — it's your brand's first impression. This guide breaks down how to choose, protect, and launch a branded domain that works in search, in ads, and in conversation.Understanding the Importance of Domain NamesWhat Makes a Domain Truly BrandedA branded domain is not just descriptive—it is distinctive, memorable, and ownable.A domain becomes branded when it: • creates a unique association (“novara.art”) • is not easily replaceable with synonyms • builds recognitio

News

.ART Partners with American Alliance of Museums to Strengthen Digital Identity Across the U.S. Museum Field

Museums are competing for visibility in an increasingly crowded digital landscape. Here’s how AAM and .ART are building infrastructure that strengthens identity — and reinvests back into the field.The American Alliance of Museums (AAM) has announced a strategic partnership with .ART Registry — a collaboration designed to strengthen digital identity for museums and museum professionals across the United States while introducing a sustainable funding model that reinvests back into the field.As the

Guides

Why It’s Essential for Artists to Have Their Own Domain for Digital Identity

In the age of AI-powered search, your website isn’t just a portfolio — it’s your identity anchor. Here’s why artists who don’t own a domain risk being misrepresented, overlooked, or erased altogether.In today’s digital ecosystem, simply posting art on social media is no longer sufficient to build a sustainable professional presence. Research and industry best practices show that owning a personal website — ideally on a branded domain like .ART — provides artists with greater control, visibility,