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.ART Partners with American Alliance of Museums to Strengthen Digital Identity Across the U.S. Museum Field

Museums are competing for visibility in an increasingly crowded digital landscape. Here’s how AAM and .ART are building infrastructure that strengthens identity — and reinvests back into the field.The American Alliance of Museums (AAM) has announced a strategic partnership with .ART Registry — a collaboration designed to strengthen digital identity for museums and museum professionals across the United States while introducing a sustainable funding model that reinvests back into the field.As the